One poster hanging at the gallery advertised a new novel, The White Slave Trade, and caused such a scandal that the writer was fined and arrested. The posters were advertising everything from liquors, bicycles, cars, fuel, travel, dessert cremes, entertainment, biscuits, an Italian Exposition-and even literature. She decided to study art history and find out more about art during that period. They seemed so different than the advertisements of today.
She loved these pieces of history, advertisements from another time, their historical significance in popular culture, and the artistic element. Veronica started collecting vintage postcards from the same period that she found in card shops. Today, the same tin sits in the gallery as a reminder of the beginning of this attraction. “I didn’t know much about art and knew nothing about the genre of poster art,” she said. The imagery combined with type appealed to her. It started when she was 19 years old and saw a tin at Dean & Deluca, in New York City, that had a lady dancing on it. The gallery owner, Veronica Martin, is passionate about posters from the Art Nouveau period. LEFT: CHARLES GESMAR, 1918 RIGHT: LEONETTO CAPPIELLO, 1902. The gallery is called the Veronica Martin Gallery and it specializes in original Belle Epoque period posters from the 1880s to 1920s. The space in the old switch factory building in Bantam looks small, but it is filled with pictures of drawings and paintings with blocks of bold colors, gestural lines, and stunning typography. It brings you back to the days when posters were an art form and sold a way of life.
Walking through the Veronica Martin Gallery is like being in a crowded French bistro.
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